Social Media Data Analytics
Data is an immensely powerful tool, but it doesn't serve much benefit if you don't know how to interpret it and use it to drive operating performance and effect change throughout your organization.
Our team will help you first understand the various software and analytical tools available in the market, and which will be most useful for your team. We will then work with your team to track key performance indicators and interpret the results in order to recommend the appropriate modifications to your marketing strategy.
- Analysis and reporting of social impressions and outreach
- Tracking and analysis of website, search and social platform traffic
- Analysis of hotel distribution channels and trends at your property
- Financial analysis of your marketing campaigns and overall strategy